Everything about Michael Billig totally explained
Michael Billig is one of the key academics working in contemporary
social psychology. He trained in
Bristol with
Henri Tajfel as an experimental psychologist and helped design the so called minimal group experiments which were foundational to the
social identity approach. He moved away from experimental work to considering issues of
power, political
extremism and
ideology in a series of important books. His
Social Psychology and Intergroup Relations (1976) offered a trenchant critique of orthodox approaches to
prejudice in psychology.
Fascists (1979) helped reveal the classic
fascist and
anti-semitic ideology underlying the UK's
National Front at a time when it was bidding for political legitimacy and electoral success. In the 1980s his focus shifted to
everyday thinking and the relationship between
ideology and
common sense. This strand of work is shown in the collectively written work
Ideological Dilemmas (1988 - with Condor, Edwards, Gane, Middleton and Radley),
Banal Nationalism, and in his major study of ideology and the UK
royal family,
Talking of the Royal Family (1998, 2nd Edition).
His influence runs across the social sciences and he's been one of the key figures highlighting and reinvigorating the use of classic
rhetorical thinking in the context of social issues. For example, he shows that attitudes are best understood not as individual positions on topics, but as emergent in contexts where there's a potential argument. This perspective is introduced in his book
Arguing and Thinking (2nd Edition, 1996) and has been the basis for innovative approaches to topics as diverse as
psychoanalysis,
humour and
nationalism. It is also an important element to
discursive psychology.
Billig is Professor of Social Sciences at
Loughborough University where he's worked since 1985. He is a member of the internationally influential
Discourse and
Rhetoric Group, working with figures such as
Derek Edwards and
Jonathan Potter.
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